Thursday, November 22, 2007

God's Business Fact of the Day

The Evangelical Christian Credit Union in Brea, Calif., a pioneer in lending to churches and a proxy for this market shift, has seen its loan portfolio grow to $2.7 billion, from just $60 million in the early 1990s, said Mark A. Johnson, its executive vice president. Where bankers were once reluctant to lend to churches, the credit union now shares a market with some of the nation’s largest banks.

-Megachurches Add Local Economy to Their Mission

Discuss- the lessons of marketing to other businesses.

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