these guys make around $8,100 a month based on ad rates and self-reported traffic data;
Software developer Morgan Friedman and five editors work part-time, running Overheard in New York, a collection of anonymous comments submitted by readers that range from the hilarious to the outrageous. Started in 2003, the blog is profitable, but Friedman says revenues can fluctuate by a factor of 10 over six months. A small one-week buy on Blogads costs $375, and an ad with Flash in a prime space costs up to $6,000. Overheard draws 6 million page views a month and gets 100 submissions from readers each day, says Friedman. A book was published last year, and four more blogs in the same vein now make up the Overheard network: Overheard at the Office, Overheard at the Beach, Overheard Everywhere, and Celebrity Wit. The site's core audience, Friedman says, is young women and gay men—tastemaking groups that advertisers covet. Although Overheard brings in cash, he says, "I’ve always approached it more as a community than a business. I want to make enough so we can invest more to grow. I’m not trying to build a Web 2.0 company that I can sell for millions of dollars."
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